As we all know, Instagram has grown up to be an extremely popular social media platform. It is being used for communication as well as for branding purposes. Today, you will find a huge number of brands that have grown on Instagram. However, in order to create a successful Instagram strategy, you need to be aware of what’s popular on Instagram. Only then will you be able to make the most out of Instagram. So, here we are going to point out a few Instagram marketing blunders that you should stay away from.
Don’t be invisible: You should always try to maintain proper visibility on Instagram. As you all know, Instagram is a visual platform and it allows brands to engage with their followers through real-time visual storytelling. It has a lot more creativity and innovativeness than other social media platforms. So, if you just create a profile on Instagram and leave it aside, then it is not going to give you any benefit. You need to have a really good visibility on Instagram. You should also try to interact with your followers on a regular basis. This will allow you to gain their attention towards your brand and your brand will also start acquiring a lot of popularity. You can also consider buying Instagram followers to increase your popularity almost instantly.
Don’t advertise: Instagram provides you with multiple ways by which you can advertise yourself/ However, you should abstain from advertising frequently as it may make you look too pushy and promotional. You should always try to refrain from the urge to repurpose your products on a regular basis. You should always try to be in the moment and keep everything simple. Instead of being advertising regularly, you should try to communicate with your followers on a personal basis. This is going to make you an authentic brand before your audience. People will also start taking interest in the products and services that you have got to offer to them.
Don’t use too many hashtags: As we all know, hashtags are really important from Instagram point of view. However, if you use too many hashtags, then the search engine is going to get confused and it will not know what exactly your users are looking for. That is why you should only use those hashtag that are currently trending in the market. Your hashtag should also be content-centric. Do not just use hashtags for the sake of using them. You should also conduct proper research before you include the hashtag to your Instagram profile. Also, remember that the hashtags you use should have some value. They should also be catchy and interesting. You can also read blogs on how to get popular on social media to become familiar with the proper usage of hashtags.
Don’t post too many stories: You must be knowing that Instagram is all about being consistent. However, in order to become consistent, if you post too many stories on a regular basis,s then it may make your followers feel irritated and they will try to unfollow you. You must know what is the best time to post and how many posts are appropriate for a particular day. Most people go for 2 to 3 posts a day. However, if you are planning to make 10 to 12 posts a day, then it is definitely going to drive away followers from your website. People will also get confused regarding what exactly you are up to. Also, very soon you will be out of content for your Instagram profile.
And these are some of the things that you must avoid if you are trying to build a proper social media marketing strategy for your brand. Also, if you wish to become a pro at Instagram marketing, be sure to read this article and you will surely be inspired.