Generating the Perfect Name for Your Business

Starting a new business requires passion, energy and courage. You may have a brilliant business plan, potential customers, and the drive to succeed, but there is one missing piece of the puzzle – finding a catchy and unique name for your company, product, or service that reflects your brand, mission, and products or services.

A good company name should be distinct, unique, creative, and above all, make a great first impression. You can consult a professional naming agency known as “naming” for a trendy and unique company name that is appropriate for your industry.

A unique name may refer to no similar or registered trademark used by any entity in the market, local or global. However, finding a name for your company is crucial as it reflects who you are as an entrepreneur, and it is one of your top priorities.

Below are some tips to help you generate a perfect name for your business:

Use an abbreviation or acronym

Acronyms such as the British Broadcasting Corporation (BBC) are easier to remember, making it an excellent way to come up with a catchy name.

Combine Words

Think of two or three words that are meaningful to your company, which you can combine in pieces or as a whole. For example, TripAdvisor (“trip” + “advisor”), Evernote (“forever” + “note”) or AirBnB (“mattress” + “breakfast”) are great examples.

Use a Foreign Language

Incorporating foreign languages will make your company appear as a modern and global brand that is quickly remembered by potential customers. Consider using a foreign language that is relevant to your industry, such as French or Italian for cosmetics or fashion, respectively.

Use Your Name or Surname

Many successful companies have used their founder’s names, such as Ben & Jerry’s, Boeing, and Tommy Hilfiger.

Mix Up Words

Mixing words with meaning to your business is another excellent way to generate a unique company name. For instance, IKEA is a combination of the name of its founder, Ingvar Kamprad, and the initials of his hometown, Elmtaryd Agunnaryd.

Use a Symbol

Inspiration can come from a symbol or essential element of your work. Apple is an excellent example of a name associated with a distinctive symbol, and Cisco uses a graphic representation of the Golden Gate Bridge in their branding.

Use a Ready-made Generator

You can also use a ready-made generator if you have no idea for a catchy and easy-to-remember company name. Websites like Turbologo generate a name and logo design based on the keywords related to your business profile, industry or the emotions you want to evoke.

Once you’ve chosen a company name, ensure it’s unique, accessible, and free from any trademark disputes. Register it as a trademark, secure a matching domain name and create a consistent corporate identity with an appealing website design. This way, you can start promoting your business and gain recognition for your brand.