Search Engine Optimization is the only way to generate organic traffic to any website. Whether your website is an e-commerce, blog, or news website,without search engine optimization you cannot leave your competitors behind.
But is search engine optimization easy? To answer this in one line, then absolutely not, the process of search engine optimization is done in many stages. And search engines like Google, Bing keep updating their search algorithm from time to time, which makes it difficult to understand their search algorithm.
That’s why it is better that you try to understand the needs of your user instead of understanding their algorithm, because when you fulfill the need of the user, then the search engine automatically gives you the best rank.
Today we have come up with some such checklists for top e-commerce SEO services in India which will improve your user experience and help your e-commerce store to earn a great rank in search engines. Let’s take a look at e-commerce you check – let’s look one by one
The navigation of your e-commerce store should be so simple that even a new internet user can shop from your store. you will find many such websites on the internet, Whose homepage is so hard designed that the customer does not understand which category will meet their needs, it greatly affects your ranking and increases your bounce rate.
A hard-navigated website has a high bounce rate that doesn’t get much preference in search engine results, so make easy navigation a part of your eCommerce SEO strategy.
Review and ratings-
It is natural to have reviews and ratings on your e-commerce website because whenever a customer shows interest to buy a product on your website, he wants to know its advantages and disadvantages. And the best medium for this is through reviews and ratings.
If you see yourself from the point of view of a customer, you must also read the reviews of the product before buying it on any shopping website.
So this should be also an important part of your strategy. Reviews and ratings show the transparency of your site and your product, which makes it easy for your customers to trust you.
Apart from these, the checklist of some important e-commerce SEO strategies are as follows –
Always Create Unique Product Description-
Here most of the e-commerce stores make mistakes and copy the description from other websites and put it on their store. This is a bad SEO practice and should be avoided. Always create unique product descriptions which will help your product to stay in search results.
Use SEO friendly URLs
eCommerce SEO friendly URL should be like- www.store.com/category/subcategory/brand/product
Optimize your meta descriptions-
Meta descriptions are the first impression of your website so always optimize your meta description according to the user and as well as a search engine because search engines read your meta description at the ranking time end-user read it before visiting your website.
Strong internal linking structure-
Internal linking connects the pages of your website so that your bounce rate is very low.
Customers go from one page to another and thus they interact with more of your products. This is the best part of your e-commerce SEO.
Publish only original content-
Any search engine wants to give the best experience to its user, so it always places original content above in the search result ranking, so try not to have a single copy of the content on your website, publish all the original content only.
Maintain your site speed-
The speed of a website is important for search engine optimization and other technical seo guide, even Google has made it clear that website speed will also be considered as a ranking factor, so you should work well on your speed.
Mobile friendly optimization-
Eighty percent of mobile internet users do online shopping through mobile, so try to make your store mobile-friendly.
So, are you ready to boom your e-commerce?
Search Engine Optimization is an important technique for your e-commerce growth and you should hire a great agency.